An integrated approach to Design, Content, & Strategy for conscious brands, organizations, and people.

 Here during an interview with owners and designers of Playa 55 Beach Escape. 2018.

Here during an interview with owners and designers of Playa 55 Beach Escape. 2018.



I double-majored in Illustration and Communication Arts at the Hugo Design Institute. After interning for famed graphic artist Veruca Mafnas, I went on to design at ad agency Showcase, where I worked for nearly three years.

I balanced my day job with personal creative work, like collage and woodblock printing, which garnered attention from a few indie publishers. Eventually, I got offers from more established magazines, so I decided to design for Showcase on a freelance basis. This allowed me to work on other cool projects, from emerging brands to current events.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.


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Kristen Placeholder

Kristen Rendel 




Born and raised in Avon Park, Florida, in 2015, Kristen and her family moved to snowy Western New York to pursue new opportunities and adventures. She recently graduated from SUNY Empire State College with a Business Degree. A passion for Graphics, Web Design, and Marketing, has impulsed her to expand beyond her business administration experience in the non-profit and hospitality industries. She has a three year old son, a husband of five years, two rabbits, and a Saint Bernard. She enjoys reading, traveling, and cooking.


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